As a storeowner, your goal must be to sell more. It is always worth it to hustle beyond what your competitors are doing, and therefore, you need to use persuasion.
Unlike what most people think, persuasion is much easier to apply than you suspect. Therefore, we are going to share with you our top 10 persuasion techniques, so you can put them in practice to reap excellent results in record time!
Exploit Social Proof
People will trust you more if you have a large media following that displays love and passion towards your brand, and the same applies for testimonials and ratings.
Therefore, display what fans and other customers are saying in a clear and attractive manner, so you can persuade new visitors to buy from your store.
Leverage Your Authority
If people see you as an authority, then they will trust your word, and therefore, it will be easier to make them buy. To make it happen, you should display as many qualifications as possible, produce content that actually shows your expertise on the topic and borrow authority from other referents via endorsements, collaboration, guests posts, etc.
Use Visual Cues
If you want your visitors to pay more attention to something on your website, for example, a buy button, then you must use visual cues such as arrows, highlights, pointing fingers, humans looking at it, etc.
You can also use visual cues to describe your products, and you can be confident that customers will pay a lot more attention, and hence, you will increase your sales.
They are excellent for explaining, as you can do it in a visual manner that strikes them right off the bat, and hence, allows you to retain their attention and make they more likely to follow your instructions.
Keep Options Short
When your customers have too many options to choose from, you will make their life far more complicate, and yes, it will impact your sales negatively.
Therefore, the best way to solve it is via keeping the number of options short and direct. If you can keep it to only two options, then go for it.
People do not want their attention divided amongst several options, because it distracts them and gives them room for thinking to not buy from you. Therefore, you have got to avoid that at all cost!
Use Anchor Prices
By anchoring prices, you will make your customers more likeable to buy, since they will feel that they are getting a huge deal. For example, let us suppose that you are selling a maca root supplement for $60 USD (normal price), but that right now, they can get it for only $45 USD.
You use the $60 USD to showcase the real value of the product, but that for a limited time, your customers can get it for only $45 USD. You display both prices, using the $60 USD to demonstrate to your customers the great deal they are getting.
Bring a Sense of Authentic Reciprocity
People like it when their actions are reciprocated, and therefore, you can use this to your advantage. It will help you to generate more sales and to promote customer loyalty to your brand, which as you can guess, will bring you more recurrent sales from already-existing customers, as well as a product of word-of-mouth marketing.
You can bring a sense of reciprocity by offering your customers exclusive discounts, free gifts, appreciation cards, product samples, etc.
Your goal is to make them feel that you are reciprocating when they buy from you. Do it, and you will get them to buy more often.
You need to make customers like you, and the best way to make it happen is by offering them a simple web design that connects with their goals, passions, interests and needs.
Your website and the sense you bring to them needs to resemble with who they are, because if they feel that they and your store are very similar, then they will like you.
Therefore, research your target market properly, to understand what they like, what they hate, what their ambitions are, what their passions are, etc. so you can use the information to build the ideal website that they will love.
When people feel a sense of scarcity and they are going to miss out something great, then they feel motivated to take action quicker. You can replicate this feeling with customers that land on your website, and you can do it in the following ways:
- Let your customers know that the savings on their carts are going to expire soon if they do not buy
- Offer limited-time discounts and deals
- Offer exclusive free gifts for a limited time
Just make them feel a little bit of pressure and you shall see amazing results.
You need to use language, images, colors and cues that evoke emotions in your target market, because if you accomplish that, then they will be a lot more likeable to do what you are telling them, in this case, to buy from you.
Therefore, research your market to understand their motivations and what their emotions react to, so you can replicate such feelings on your website.
Make Your Visitors Sweat It
Finally, bring your customers options to customize their product, because the more effort they put into it, the more likely they will be to buy it, because they have already invested a lot of time and energy into it.
It is a simple human rule that we tend to value more what we work a lot for, and therefore, you can replicate this feeling with your customers.
Persuasion does not have to be hard, in fact, it is much easier than you thought. Now that you know what the top 10 persuasion techniques are, all you need to do is to put them in practice and you shall obtain amazing results, which are a lot more sales!