Making your first sale is one of the happiest events in your life, because it is the first step towards a successful online store.
Therefore, we are going to vanish away all the clutter, doubts and misinformation, to help you make your first sale in 30 days or less.
Let us go straight to the point and show you how to make it repeatedly with any store you launch.
The Role of Targeted Traffic
Simply put, if you want to sell your products, then you need to reach the people who need and/or want them. Be it their passion or due to an intrinsic need, you need targeted traffic.
Therefore, after building your store focusing on your target audience – their goals, interests, needs, style, etc. – you must focus heavily on generating targeted traffic, and it is what this guide will teach you.
How to Get Started?
We are going to share with you different tactics, and based on your target market, you will have to choose the one that suits you the best.
Therefore, you should also set up your Google Analytics account, to monitor your traffic so you ca analyze it to understand what is working and what is not.
Free Traffic Sources that Sell: Searching for the First Sale
Let us begin with free traffic sources such as promoting it to online communities interested in your niche and your own network.
However, we recommend you to apply the following tips to get the best results:
- Always provide value to online communities and your own network, forget about spamming
- Set up a discount code to incentivize people to buy
- Add your store URL to all of your personal online profiles
Now, let us talk about each free traffic source.
Relevant Online Communities
You can find all sort of relevant communities on Facebook, LinkedIn, Reddit, forums, etc. You name it. Be it fitness, woodworking, photography or hunting, you are always going to find relevant communities where you will find people interested in what you are selling.
The key here is to post valuable content that shows your expertise and leads people to your store. Forget about spam, because you will get banned quickly.
You should also exploit your own personal connections, as they are a valuable source of potential buyers. Therefore, do not be shy and share your online store on all of your profiles such as Facebook, Instagram and Twitter.
Do not forget about emailing as well, because it is an effective way to give your store a popularity boost.
Paid Traffic: Invest Money to Make Sales
Paid traffic is a great way to generate sales as you can get started in a few minutes and you can measure the results right away, and nowadays, you can start with a small budget of $10-20 USD.
Below, find the details about the best platforms to get started.
If you have a clear idea about your target audience, such as their interests, age, gender, etc. then it is a fabulous platform to use. You can easily find your target potential buyers on Facebook.
IG is fabulous for stores that sell anything related to fitness, fashion and food, as well as close niches. However, you need to advertise with attractive, catching visuals. Furthermore, remember that the user base of IG is mainly composed by millennials.
Pinterest is fabulous for stores in the following niches:
- Home décor
The user base is mainly female and based in the USA. Of course, you need to use captivating visuals that resonate with your target audience.
Thanks to Google Ads, you can show your ads to people when they search for relevant keywords on Google. You can display them as text ads or Shopping Ads, which display your product photo along with the price.
To use Google Ads, first you need to perform a keyword research to find out what questions and key phrases your target audience is looking, along with the traffic estimations.
It works very well for local businesses, trending products, and practically any product as long as the keywords get search traffic.
Exploiting the Power of Outreach
To make your brand a success, you need to get others talking about it, and that is where outreach comes into play. It will help you to drive traffic, build reputation, increase credibility and give your store a good popularity boost.
If you want to try this amazing tactic, then you can try these methods:
What you need to do is to find bloggers in your niche and reach out to them, so you can get them to promote your product, and you can do it via different ways:
- Ask directly for a product review
- Pitch a news story that is relevant to the blog
- Write a guest post
Build a connection with the blogger, pitch, promote and see how it turns out.
Here you need to look for brands that do not compete directly with you, but that also attract the kind of buyers you are targeting.
Even though they require a lot of effort and time to build up, they pay off in the end, as you can do all sort of things to attract new buyers:
- Sponsor events
- Create a joint venture
- Set up revenue sharing
- Run contests
- Build packages of your and their products
The sky is the limit!
You can take advantage of targeted following without owning them thanks to influencers, who you can find on all platforms, be it Instagram, Facebook, Twitter, Pinterest, YouTube, etc.
You need to find influencers who have the kind of following you want, which is your targeted audience.
All you need to do is to contact them, ask for a price and negotiate. Make sure to measure the results you get from each influencer, to know with which ones you should keep collaborating and which ones to discard.
Guerilla Marketing for the Win
Do not forget about offline marketing, because if you have access to places where you could find your targeted audience, then by all means go for it.
Think about flyers, posters, business cards, etc. As long as you get your message across and reach the people you want, then it will be worth the effort.
Analysis and Optimization Are the Name of the Game
As you have already set up Google Analytics, you can analyze your results and see what results your traffic sources are bringing.
Now it is time to analyze and optimize, be it your own traffic sources, your copy or your website layout.
If you have noticed that your visitors are your buying, then here you have the most common problems and their corresponding explanation:
- Lots of Abandoned Carts: Problems with shipping option (consider making it free and including the cost in the price)
- No Products Added to the Cart: Products might not resonate with your target audience or you lack enough credibility and trust
- High Bounce Rate: Your traffic might not be targeted at all, your website is confusing or not loading fast, which kills the User Experience
Keep tracking, analyzing and optimizing, because it is what you need to do to make your first sale, and eventually, a lot more!
Now you have in your hands all the knowledge to make your first sale in 30 days. Now, you need to take action and start driving traffic, no matter how, just make it targeted, analyze your results, optimize your tactics and you will make your store a success!